Why Review Management?
Review platforms are great for both business and individuals alike as they provide for the open exchange of feedback as well as increased accountability and incentive for business to earn their star rating through providing an excellent product or service.
The problem, however; is that most business either:
- Do not understand reviews and review platforms;
- Do not have the resources to allocate a designated review manager; or
- Do not have the skills to manage customer reviews effectively.
In most cases, all three points above are applicable.